Feb 05 2026
The AI Slop Problem
Mark Zuckerberg said a few months ago that AI is ushering in a third phase of social media. First social media was used to connect with family and friends, then it became a platform for content creators, and now creativity is being further unleashed with new AI-powered tools. That’s a pretty rosy view, and unsurprising coming from the creator of Facebook. Many people, however, are becoming increasing concerned about what the net effect of AI-generated content will be, especially low-grade content (now colloquially referred to as AI slop).
One thing is clear – AI-generated content, because it is so easy and fast, is increasingly flooding social media. AI’s influence takes two basic forms, AI-generated content, and recommendations driven by AI-powered algorithms. So an AI might be telling you to watch an AI-generated video. Recent studies show that about 70% of images on Facebook are now AI-generated, with 80% of the recommendations being AI-powered. This is a fast-moving target, but across social media AI-generated content is somewhere between 20 and 40%. This is not evenly distributed, with some sites being overwhelmed. The arts and crafts site Etsy has been overrun by AI slop, causing some users to abandon the platform.
We are already seeing a backlash and crackdown, but this is sporadic and of questionable effectiveness. Etsy, for example, has tried to limit AI slop on its site, but with limited success. So where is all this headed?
We need to consider the different types of content separately. Much of AI-slop is obviously fake and for entertainment purposes only. They may be cartoony or obviously humorous, with no intent to pass as real or deceive. Some content is meant to entertain (i.e., drive clicks and engagement), but is not obviously fake. Part of the appeal, in fact, may be the question of whether or not the content is real. Other content is meant to deceive, to influence public opinion or the behavior of the content consumer. This latter type of content is obviously the most concerning.

Engaging on social media to discuss pseudoscience can be exhausting, and make one weep for humanity. I have to keep reminding myself that what I am seeing is not necessarily representative. The loudest and most extreme voices tend to get amplified, and people don’t generally make videos just to say they agree with the mainstream view on something. There is massive selection bias. But still, to some extent social media does both reflect the culture and also influence it. So I like to not only address specific pieces of nonsense I find but also to look for patterns, patterns of claims and also of thought or narratives.
My long-stated position (although certainly modifiable in the face of any new evidence, technological advance, or good arguments) is that the optimal pathway to most rapidly decarbonize our electrical infrastructure is to pursue all low-carbon options. I have not heard anything to dissuade me so far from this position. A couple of SGU listeners, however, 




