Jul 30 2019
The Challenge of Deepfakes
You have probably heard of deepfakes by now – convincing video manipulation that is improving rapidly, getting better and easier. Right now you can often tell when a video has been manipulated. The human eye is very sensitive to movement, facial expressions, and other subtle cues. But the best examples are getting more difficult, and experts predict there will be deepfakes undetectable by most people within a year.
How will this affect the world? Most reports I read simply say that people won’t be able to trust videos anymore (we already can’t trust photos). But that doesn’t capture the situation. People knowing that video can be manipulated won’t really solve the problem.
The problem is psychology – people can be primed and manipulated subconsciously. Let’s say, for example, that you see a video of a famous person committing a horrible crime, or saying something terrible. Even if you know such videos can be faked, or hear the claim that that video was fake, the images may still have an emotional effect. It becomes part of your subconscious memory memory of that person.
Human memory also will contribute to this effect. We are better at remembering claims than remembering where we heard them (source amnesia) or if they are true or not (truth status amnesia). Seeing a dramatic video of a person doing something horrible will stick with you and will be much more vivid than later information about forensic examination of the video.