Oct 27 2026
Is “Ultraprocessed” Useful?
Is the food category of “ultraprocessed” useful for consumers? To answer that I am going to take a huge detour, but I promise to return to this question.
Humans like heuristics. What this means is that we use a lot of cognitive short cuts to help us deal with a complex world in an efficient manner. Many of these heuristics are likely evolved, since they appear to be fairly universal. For example, we tend to look at the left most digit to get a quick estimate of the size of a number. That is exactly why marketers prices things as $19.99 rather than $20.00 – that really does work. There is also the availability heuristic – we estimate how common something is by how easily we can bring examples to mind. Since we don’t often have access to comprehensive statistics, this can serve as a useful metric.
The problem with heuristics, however, is that they are not strictly true or accurate. We sacrifice precision and accuracy for speed and convenience. This can be perfectly rational. If you can get 90% of the way to an answer with 10% of the effort, is it really worth making the other 90% of the effort to get that last 10% accuracy? In everyday life, probably not. The cost-benefit is not there, it will just slow you down for little gain. If you are a scientist, however, then absolutely. That’s your job. But it seems to be also true that we evolved our common heuristics in a pre-industrial society, and now we are applying them to the extremely complex world we have erected for ourselves. So those heuristics break down much more often and much more catastrophically. We some some analytical critical thinking to adapt our thinking to the modern age.
Let’s apply the concept of heuristics to healthy eating. Most people are not nutritional experts, and yet in developed societies there is an increasingly complex array of food choices. Further, we evolved in a world where the primary nutritional concern was getting enough calories, and that’s pretty much it. Our bodies adapted to the food we had available to us, and we just had to keep from starving. Today people living in developed countries live with calorie abundance. Eating for optimal health, and an extended life expectancy, requires navigating often complex nutritional advice – glycemic index, trans-fats, vitamin levels, and macronutrient balance. Our evolved hunger, if you will, is not adapted to these choices. We have to use our frontal lobes.

My wife and I had nothing scheduled yesterday, so we took the opportunity to vote early. On election day, everyone votes in their voting district. For early voting, the entire town votes in one location at the public library. When we arrived at the polling location we encountered long lines – longer than we have in past elections. Initially I thought this was due to unusually high early voter turnout, and that was likely partly the cause. But the main cause was completely unnecessary inefficiency in the voting process, which is what I really want to write about today.
I am back from an almost three week trip to LA, Sydney and Christchurch. Sorry I did not have time to keep up with my blog over that period – in which we recorded four live SGU shows, produced three days of conference content, put on two stage shows, and hosted several other events. It was a tremendous amount of fun, but also a great deal of work. I am now jet-lagged and fighting off the remains of a viral infection I picked up along the way.
It is now an accepted narrative within the media that the US has become increasingly polarized. We just had our 250th celebration, and it seems to have further polarized our nation rather than bring it together. It is important, however, to put this polarization into perspective.
I recently installed a new printer on my system. Now, before you have an “OK, Boomer” knee-jerk reaction – I am a fairly tech-savvy user. I am not an IT professional, but have used computers literally since the 1970s and have kept up with the tech enough to be a confident user. I was therefore frustrated when the experience was…less than enjoyable. I was lured into installing the printer via the app. I falsely assumed that such apps serve the same function that “wizards” (remember those) did in the past, walking you effortlessly through the installation process. I also have had the experience of just plugging a printer into a USB port and having it automatically be recognized, installed, and then function just fine.
To what extent do social media algorithms, and YouTube’s specifically, contribute to user’s views becoming more extreme and even radicalizing? That’s a complicated question, but researchers tried to tackle it and have
It is long past time the US eliminated gerrymandering, the drawing of district lines specifically for the purpose of favoring one political party, across the board. This requires either a 50 state agreement, or action at the federal level. This has been a problem since near the beginning of our democracy, and seems to be getting worse. We are now in the middle of a mid-decade tit-for-tat rash of gerrymandering that is extremely anti-democratic, so it’s a good time to raise this as an issue voters should definitely understand and prioritize.
Remember
Many people might find this to be an easy question and simple concept – what is your favorite color? In fact it was used as the quintessential easy question by the bridge guardian in Monty Python and the Holy Grail. But it is a good rule of thumb that everything is much more complicated than you think or than it may at first appear, and this is no exception. We recently had a casual discussion about this topic on the SGU, and it left me unsatisfied, so I thought I would do a deeper dive. Perhaps there is a neuroscientific answer to this question.


