Jun 22 2026
How The Brain Pays Attention
How much attention do you pay to…well, attention? Attention is one of those many brain functions that you don’t notice or think about when it is working fine, but can become debilitating if it is impaired in any way, and we notice when it is stressed to the point of failure. Otherwise we don’t have much reason to contemplate the incredibly demanding and complex neurological process of managing attention. Recently neuroscientists have added one more piece to the puzzle of what we call the neuroanatomical correlates of attention – which parts of the brain are doing what.
To review, attention is a critical neurological function the primary purpose of which is to allocate limited brain resources for processing external stimuli and internal thoughts. When you attend to something you process more information about that thing more robustly while simultaneously actively suppressing other (distracting) information. There are basically two types of attention – a top-down goal oriented attention and a bottom-up stimulus response attention. So, when reading a book, for example, you are focused on the page and processing the squiggles into words and the words into meaning. If a loud noise occurs, that will involuntarily grab your attention.
It has long been know that the frontal lobes are critical to attention, particularly goal-oriented attention. But attention is also widely distributed throughout the brain, particular in the frontoparietal attention networks. Frontal lobe executive function is a sot of master control, directing attention and focus, and critical for switching tasks. Attention has wide-ranging effects throughout the brain, however, which makes sense given it can affect so many functions.
It has also been known that the superior colliculus is a critical attention hub. This is a primitive subcortical structure that initially was thought to only be involved in vision and eye movements. However, we now know it also overlays information from auditory and visuospatial centers of the brain. These overlapping maps of the world allow the superior colliculus to focus attention on one thing and then actively suppress all other sensory information. This is partly why phenomena like inattentional blindness can be so profound – when focusing your attention on one thing, you can entirely miss even large objects in your visual field (see here for a classic demonstration). You literally become blind to such things because at a basic neural level the information is being suppressed.

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Many people might find this to be an easy question and simple concept – what is your favorite color? In fact it was used as the quintessential easy question by the bridge guardian in Monty Python and the Holy Grail. But it is a good rule of thumb that everything is much more complicated than you think or than it may at first appear, and this is no exception. We recently had a casual discussion about this topic on the SGU, and it left me unsatisfied, so I thought I would do a deeper dive. Perhaps there is a neuroscientific answer to this question.
I have a love-hate relationship with TikTok, as I do social media in general. It is a great communication tool and allows scientists and science communicators to get their content out to a larger audience cheaply and easily. If you know how to use the internet and social media as a resource, you can find a video about almost any topic. I particularly love the “how to” videos. And yet these applications are also used (
It’s not easy being a futurist (which I guess I technically am, having
There are many ways in which our brains can be hacked. It is a complex overlapping set of algorithms evolved to help us interact with our environment to enhance survival and reproduction. However, while we evolved in the natural world, we now live in a world of technology, which gives us the ability to control our environment. We no longer have to simply adapt to the environment, we can adapt the environment to us. This partly means that we can alter the environment to “hack” our adaptive algorithms. Now we have artificial intelligence (AI) that has become a very powerful tool to hack those brain pathways.
Definitely the most fascinating and perhaps controversial topic in neuroscience, and one of the most intense debates in all of science, is
We have all likely had the experience that when we learn a task it becomes easier to learn a distinct but related task. Learning to cook one dish makes it easier to learn other dishes. Learning how to repair a radio helps you learn to repair other electronics. Even more abstractly – when you learn anything it can improve your ability to learn in general. This is partly because primate brains are very flexible – we can repurpose knowledge and skills to other areas. This is related to the fact that we are good at finding patterns and connections among disparate items. Language is also a good example of this – puns or witty linguistic humor is often based on making a connection between words in different contexts (I tried to tell a joke about chemistry, but there was no reaction).




