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Does anybody know what time it is? WOO time!

Ever wish you could have some sort of device that tells you when in the day you will be unlucky? You know, something that uses astrology and combines it with a practical, everyday gadget?

Me neither. But Swiss watchmaker Borgeaud thinks otherwise.

Borgeaud has released a watch that will display a daily, 90 minute period known as the Raju Kaal (Rahukaalam, Rahu Kalam) that, according to Indian astrology, is considered an inauspicious period.

The Panchangam, the Hindu astrological calendar. The Panchangam, published in India by many authors, societies, academies, and universities, forcast natural phenomena such as solar eclipses and weather.

“The study of Panchangas involves understanding Rasi phala, the impact of the signs of the zodiac on the individual. Astrologers consult the Panchangam to set auspicious dates for weddings, corporate mergers, and other worldly activities as per religion.”

One of the time periods in the Panchangam is the Rahukaalam, which lasts around 90 minutes every day. The 90 minute period is different for each day depending on the planetary configuration.

Monday: 7:30am – 9:00am
Tuesday: 3:00pm – 4:30pm
Wednesday: 12:00pm – 1:30pm
Thursday: 1:30pm – 3:00pm
Friday: 10:30am – 12:00pm
Saturday: 9:00am – 10:30am
Sunday: 4:30pm – 6:00pm

According to ancient Indian astronomers, the planets were the Sun, Moon, Mars, Mercury, Venus, Jupiter, Saturn, Rahu and Ketu. Even though Rahu and Ketu are not actual planets, they are considered sensitive points on the intersection of the ecliptic by the Moon’s orbit. Rahu is the northern point and Ketu is the southern point. Ancient astronomers felt that Rahu and Kethu have the strength to eat the sun, thus causing a solar eclipse.
Hence it is considered inauspicious to begin any undertaking during this “Rahukaalam”.

Borgeaud has teamed up with Indian astrologers to bring us this beautiful watch. Limited edition and numbered, you can expect to pay about $2000USD for this fine fortune-telling device.

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