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	<title>Comments on: Brand Loyalty</title>
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	<description>Your Daily Fix of Neuroscience, Skepticism, and Critical Thinking</description>
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		<title>By: newpotty</title>
		<link>http://theness.com/neurologicablog/index.php/brand-loyalty/comment-page-1/#comment-36955</link>
		<dc:creator>newpotty</dc:creator>
		<pubDate>Thu, 01 Sep 2011 18:20:07 +0000</pubDate>
		<guid isPermaLink="false">http://theness.com/neurologicablog/?p=3545#comment-36955</guid>
		<description>I want all Macs and PCs. I like Linux, Windows, and OS/X.  I love Canons and Nikons. I also feel disdain for Xbox, Wii, and PS3. I have no time for Star Trek or Star Wars.  I must be an anomaly.</description>
		<content:encoded><![CDATA[<p>I want all Macs and PCs. I like Linux, Windows, and OS/X.  I love Canons and Nikons. I also feel disdain for Xbox, Wii, and PS3. I have no time for Star Trek or Star Wars.  I must be an anomaly.</p>
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		<title>By: Frankiemouse</title>
		<link>http://theness.com/neurologicablog/index.php/brand-loyalty/comment-page-1/#comment-36855</link>
		<dc:creator>Frankiemouse</dc:creator>
		<pubDate>Fri, 26 Aug 2011 20:20:05 +0000</pubDate>
		<guid isPermaLink="false">http://theness.com/neurologicablog/?p=3545#comment-36855</guid>
		<description>I attempt to be realistic about politicians and their views and not get protective of any of them.  When I find myself in a discussion with some work mates who have very strong feeling one way I feel I am at a disadvantage.  I will admit that the person whom I voted, or am thinking of voting for is not perfect and has flaws.  They will claim they believe that, but will defend their choice come hell or high water. 

I also have a guy who denies global climate change is anthropogenic &amp; is just part of the normal swings.  When I say I feel humans probably do have at least some &quot;blame&quot; but... he dismisses me totally and doesn&#039;t listen to anything else I have to say.  

Very frustrating.</description>
		<content:encoded><![CDATA[<p>I attempt to be realistic about politicians and their views and not get protective of any of them.  When I find myself in a discussion with some work mates who have very strong feeling one way I feel I am at a disadvantage.  I will admit that the person whom I voted, or am thinking of voting for is not perfect and has flaws.  They will claim they believe that, but will defend their choice come hell or high water. </p>
<p>I also have a guy who denies global climate change is anthropogenic &amp; is just part of the normal swings.  When I say I feel humans probably do have at least some &#8220;blame&#8221; but&#8230; he dismisses me totally and doesn&#8217;t listen to anything else I have to say.  </p>
<p>Very frustrating.</p>
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		<title>By: Lew Zealand</title>
		<link>http://theness.com/neurologicablog/index.php/brand-loyalty/comment-page-1/#comment-36829</link>
		<dc:creator>Lew Zealand</dc:creator>
		<pubDate>Tue, 23 Aug 2011 21:10:53 +0000</pubDate>
		<guid isPermaLink="false">http://theness.com/neurologicablog/?p=3545#comment-36829</guid>
		<description>Steve, I totally thought you defused any discussion about loyalties in the topics you brought up (politics, computer brands) by directly addressing the issue but you were right.  Even the skeptics had to give in to temptation and add their brand loyalty in the comments.

Actually it&#039;s a pretty nice observational study.  What was the control group?</description>
		<content:encoded><![CDATA[<p>Steve, I totally thought you defused any discussion about loyalties in the topics you brought up (politics, computer brands) by directly addressing the issue but you were right.  Even the skeptics had to give in to temptation and add their brand loyalty in the comments.</p>
<p>Actually it&#8217;s a pretty nice observational study.  What was the control group?</p>
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		<title>By: Donna B.</title>
		<link>http://theness.com/neurologicablog/index.php/brand-loyalty/comment-page-1/#comment-36804</link>
		<dc:creator>Donna B.</dc:creator>
		<pubDate>Sat, 20 Aug 2011 04:21:29 +0000</pubDate>
		<guid isPermaLink="false">http://theness.com/neurologicablog/?p=3545#comment-36804</guid>
		<description>Since jr. high at least I&#039;ve worried that I don&#039;t have a &quot;fan&quot; gene. While I could get excited about, even fall &quot;in love&quot; with certain songs, I felt no loyalty or connection to the performers. 

It&#039;s the same with Mac vs. PC for me. I don&#039;t feel as comfortable with the Mac interface. I can use it and accomplish what I wish to but it&#039;s not intuitive. 

But the Mac/PC thing isn&#039;t really about brands, is it? There is only one Mac brand, but many PC brands. I was burned early on Dell and it would take a lot to get me to buy one again. Perhaps that is a perverse sort of brand loyalty.

Initially, I chose text/keyboard over icon/mouse. Of course I have been overruled and forced to choose icons with a mouse. 

I am not foolish enough to say I&#039;m not influenced by brands and advertising and persuasive sales people, but I do try not to be. And I&#039;m often disgusted with myself when I realize I have been &quot;fooled&quot;.</description>
		<content:encoded><![CDATA[<p>Since jr. high at least I&#8217;ve worried that I don&#8217;t have a &#8220;fan&#8221; gene. While I could get excited about, even fall &#8220;in love&#8221; with certain songs, I felt no loyalty or connection to the performers. </p>
<p>It&#8217;s the same with Mac vs. PC for me. I don&#8217;t feel as comfortable with the Mac interface. I can use it and accomplish what I wish to but it&#8217;s not intuitive. </p>
<p>But the Mac/PC thing isn&#8217;t really about brands, is it? There is only one Mac brand, but many PC brands. I was burned early on Dell and it would take a lot to get me to buy one again. Perhaps that is a perverse sort of brand loyalty.</p>
<p>Initially, I chose text/keyboard over icon/mouse. Of course I have been overruled and forced to choose icons with a mouse. </p>
<p>I am not foolish enough to say I&#8217;m not influenced by brands and advertising and persuasive sales people, but I do try not to be. And I&#8217;m often disgusted with myself when I realize I have been &#8220;fooled&#8221;.</p>
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		<title>By: Nicolas</title>
		<link>http://theness.com/neurologicablog/index.php/brand-loyalty/comment-page-1/#comment-36803</link>
		<dc:creator>Nicolas</dc:creator>
		<pubDate>Sat, 20 Aug 2011 02:01:57 +0000</pubDate>
		<guid isPermaLink="false">http://theness.com/neurologicablog/?p=3545#comment-36803</guid>
		<description>When mentioning bias in politics, I first think of the Tea Party. They are always protesting that the government is taking away their rights with their socialist policies, however, they were not on the streets when the Patriot Act was introduced.

Or maybe I just don&#039;t like them cause I&#039;m latino.</description>
		<content:encoded><![CDATA[<p>When mentioning bias in politics, I first think of the Tea Party. They are always protesting that the government is taking away their rights with their socialist policies, however, they were not on the streets when the Patriot Act was introduced.</p>
<p>Or maybe I just don&#8217;t like them cause I&#8217;m latino.</p>
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		<title>By: HHC</title>
		<link>http://theness.com/neurologicablog/index.php/brand-loyalty/comment-page-1/#comment-36802</link>
		<dc:creator>HHC</dc:creator>
		<pubDate>Fri, 19 Aug 2011 20:20:13 +0000</pubDate>
		<guid isPermaLink="false">http://theness.com/neurologicablog/?p=3545#comment-36802</guid>
		<description>Enjoy your coke, the rumors that Coca Cola drinks have been contaminated by terrorists is false!</description>
		<content:encoded><![CDATA[<p>Enjoy your coke, the rumors that Coca Cola drinks have been contaminated by terrorists is false!</p>
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		<title>By: ChrisH</title>
		<link>http://theness.com/neurologicablog/index.php/brand-loyalty/comment-page-1/#comment-36800</link>
		<dc:creator>ChrisH</dc:creator>
		<pubDate>Fri, 19 Aug 2011 03:15:35 +0000</pubDate>
		<guid isPermaLink="false">http://theness.com/neurologicablog/?p=3545#comment-36800</guid>
		<description>Well, I kind of miss the CPM operating system that was on our first homebrew computer.  

But then again, I really miss the batch mode editing that I used to do with Boeing&#039;s CMedit on the Cyber Star (I could serially run several time series parameter studies by changing the data file by putting CMedit code in the command file, I&#039;d submit the job before going home, and get to work with several plots being printed out on the VAX the next morning).  

When we bought our first commercial home computer we bought a PC only because the Apple computers were much more expensive (and there were no MACs).  I still miss Lotus&#039; AmiPro word processioning program.  Even the version I used in the early 1990s was more intuitive than MS Word 2010!

I did have iTunes on my computer for a while, but deleted it.  I am not very fond of Windows Media Player either.  So my choice in mp3 player is just &quot;anything but Apple or Microsoft.&quot;  Though I might get a Zune just for the web access so I don&#039;t have to get a &quot;smart phone.&quot;

I should say that about the time I was programming with actual paper cards I was a Republican, and at least up to a decade later.  I changed &quot;brands&quot; from the party of &quot;less government&quot; with those who wanted to legislate our lives (Pat Robertson), and as fierce independents we actively celebrated the defeat of a lawyer friend who actually argued in front of our nation&#039;s Supreme Court against our state&#039;s &quot;top two&quot; primary system (he was being paid by the Democrats, Republicans and Libertarians).  We have no intention of ever declaring a political party, fortunately he is a good sport.

Honestly, I thought from listening to SGU that Dr. Novella edited that on a MAC.  Oh, well.</description>
		<content:encoded><![CDATA[<p>Well, I kind of miss the CPM operating system that was on our first homebrew computer.  </p>
<p>But then again, I really miss the batch mode editing that I used to do with Boeing&#8217;s CMedit on the Cyber Star (I could serially run several time series parameter studies by changing the data file by putting CMedit code in the command file, I&#8217;d submit the job before going home, and get to work with several plots being printed out on the VAX the next morning).  </p>
<p>When we bought our first commercial home computer we bought a PC only because the Apple computers were much more expensive (and there were no MACs).  I still miss Lotus&#8217; AmiPro word processioning program.  Even the version I used in the early 1990s was more intuitive than MS Word 2010!</p>
<p>I did have iTunes on my computer for a while, but deleted it.  I am not very fond of Windows Media Player either.  So my choice in mp3 player is just &#8220;anything but Apple or Microsoft.&#8221;  Though I might get a Zune just for the web access so I don&#8217;t have to get a &#8220;smart phone.&#8221;</p>
<p>I should say that about the time I was programming with actual paper cards I was a Republican, and at least up to a decade later.  I changed &#8220;brands&#8221; from the party of &#8220;less government&#8221; with those who wanted to legislate our lives (Pat Robertson), and as fierce independents we actively celebrated the defeat of a lawyer friend who actually argued in front of our nation&#8217;s Supreme Court against our state&#8217;s &#8220;top two&#8221; primary system (he was being paid by the Democrats, Republicans and Libertarians).  We have no intention of ever declaring a political party, fortunately he is a good sport.</p>
<p>Honestly, I thought from listening to SGU that Dr. Novella edited that on a MAC.  Oh, well.</p>
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		<title>By: PharmD28</title>
		<link>http://theness.com/neurologicablog/index.php/brand-loyalty/comment-page-1/#comment-36798</link>
		<dc:creator>PharmD28</dc:creator>
		<pubDate>Thu, 18 Aug 2011 20:10:37 +0000</pubDate>
		<guid isPermaLink="false">http://theness.com/neurologicablog/?p=3545#comment-36798</guid>
		<description>&quot;we can feel good about ourselves for being self-aware and not giving in to ego-protection, but feeling good about that is just another form of ego-gratification, and so on&quot;

For me the whole process of self reflection, seeking reality in politics for example is endless and tiring.  I think I am very self aware as I am critical of my own assumptions in politics, but this awareness does not leave me with gratification, it leaves me drained and feeling hopeless, especially these days....</description>
		<content:encoded><![CDATA[<p>&#8220;we can feel good about ourselves for being self-aware and not giving in to ego-protection, but feeling good about that is just another form of ego-gratification, and so on&#8221;</p>
<p>For me the whole process of self reflection, seeking reality in politics for example is endless and tiring.  I think I am very self aware as I am critical of my own assumptions in politics, but this awareness does not leave me with gratification, it leaves me drained and feeling hopeless, especially these days&#8230;.</p>
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		<title>By: eiskrystal</title>
		<link>http://theness.com/neurologicablog/index.php/brand-loyalty/comment-page-1/#comment-36795</link>
		<dc:creator>eiskrystal</dc:creator>
		<pubDate>Thu, 18 Aug 2011 07:55:26 +0000</pubDate>
		<guid isPermaLink="false">http://theness.com/neurologicablog/?p=3545#comment-36795</guid>
		<description>&lt;blockquote&gt;‘Stupid’ may be a matter of opinion, but I’m not sure where ‘undemocractic’ comes from.&lt;/blockquote&gt;

From a different forum where we were told that since the queen was still around and that she is (and i should point out only technically) the commander in chief of the british forces we weren&#039;t a &quot;proper&quot; democracy.

It was most amusing.</description>
		<content:encoded><![CDATA[<blockquote><p>‘Stupid’ may be a matter of opinion, but I’m not sure where ‘undemocractic’ comes from.</p></blockquote>
<p>From a different forum where we were told that since the queen was still around and that she is (and i should point out only technically) the commander in chief of the british forces we weren&#8217;t a &#8220;proper&#8221; democracy.</p>
<p>It was most amusing.</p>
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		<title>By: atheist daughter</title>
		<link>http://theness.com/neurologicablog/index.php/brand-loyalty/comment-page-1/#comment-36794</link>
		<dc:creator>atheist daughter</dc:creator>
		<pubDate>Thu, 18 Aug 2011 02:41:06 +0000</pubDate>
		<guid isPermaLink="false">http://theness.com/neurologicablog/?p=3545#comment-36794</guid>
		<description>Thanks for an illuminating post. I now understand why I felt so disappointed and even a bit shaken when someone told me that Apple has one of the worst track records, environmentally speaking, among electronics brands. I didn&#039;t know it at the time, but looking back, my identity was threatened, and I was torn between being an environmentalist and a Mac user (both things that, even now, make me feel positive about myself when I write them - more evidence of the ego-promoting effect of these brands and affiliations and identities).

I definitely agree that the meta-cognition thing, while it may be helpful, is not enough to really change patterns of thinking. I have known about the FAE for years, but it doesn&#039;t stop me from making it constantly, like everyone else. However, I do catch myself sometimes and realize how hypocritical I&#039;m being.</description>
		<content:encoded><![CDATA[<p>Thanks for an illuminating post. I now understand why I felt so disappointed and even a bit shaken when someone told me that Apple has one of the worst track records, environmentally speaking, among electronics brands. I didn&#8217;t know it at the time, but looking back, my identity was threatened, and I was torn between being an environmentalist and a Mac user (both things that, even now, make me feel positive about myself when I write them &#8211; more evidence of the ego-promoting effect of these brands and affiliations and identities).</p>
<p>I definitely agree that the meta-cognition thing, while it may be helpful, is not enough to really change patterns of thinking. I have known about the FAE for years, but it doesn&#8217;t stop me from making it constantly, like everyone else. However, I do catch myself sometimes and realize how hypocritical I&#8217;m being.</p>
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